Research & Writing

Research & Writing

Here I'll share my musings, moments of appreciation, case studies and free resources.


Welcome to my blog

If you enjoy what I’m writing, and would like to say thank you, click here to “buy me a coffee or alternatively you can simply get in touch with your feedback through the comments sections and via my email address in the footer of the page.

Wishing you good health and happiness, Ed Midson

Academic Research



CASE STUDY Publications

My PDQ Vegan Life

Being a coach does not always insulate me from falling into my own behaviour traps. No one is perfect, and as a self-declared emotional eater, I am living proof of that. I take little pride in the fact that, by January 2020, I had ballooned to my heaviest in almost 18 years, weighing in at nearly 97.5kg. I do take pride in the pretty damn quick results my focus on this has created, and so My PDQ Vegan Life was born!

I decided to get empowered, take control and be seriously accountable. I started making some changes to my life, big and small, and then blogging about the experience. In this series I share how I’ve managed to lose 16.5kg (so far) and where I struggled along the way. I tackle emotional eating head on and blend science with my lived experience in an effort to help you make similar changes in your own life.

Thank you for reading my stuff

If you enjoyed what you saw and would like to say thank you, click here to “buy me a coffee.

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