Research & Writing

Research & Writing

Here I'll share my musings, moments of appreciation, case studies and free resources.


Welcome to my blog

If you enjoy what I’m writing, and would like to say thank you, click here to “buy me a coffee or alternatively you can simply get in touch with your feedback through the comments sections and via my email address in the footer of the page.

Wishing you good health and happiness, Ed Midson

Academic Research




Animi Corde

Animi Corde (pronounced ‘an-i-me cor-da’) comes from Latin and means ‘of heart’. When the pandemic hit in 2020, my then business partner and I decided it was the ideal time to launch a social purpose arm of our company. Our Animi Corde page was a place where people could find useful materials and guidance to support them on their own journey, as well as share the latest discoveries and learnings distilled from our own. Below is some of what we shared.

Free Handouts from Thursday Thinking Space Webinars

Some Favourite Reads

Go to Top