MY MISSION
Create realities where people thrive.
I draw on evidence-based approaches, through appreciative, creative, and growth-oriented lenses, to help leaders build cultures where people do their best work and flourish while doing it.
Yet well-meaning leadership can quietly take ownership away from the people it means to help. That’s the agency gap, and I help leaders close it, making change more impactful and more feasible.
MY SERVICES
MY SERVICES
MY STORY
How I got here
THE PAST
An entrepreneurial journey begins
An entrepreneur at heart, I left a promising career in advertising at the age of 18 to launch my first company in 2001. It was a huge learning curve, laced with triumphs, trials, and turning points. Three years later, I dismantled the business, sold some of the pieces to competitors, and began searching for something I couldn’t yet name.
In 2007 that search led me to a new vocation: I qualified as a professional coach. With an ability to surface the unconscious processes driving behaviour, I soon found my niche working closely with leaders and teams on behavioural development and cultural change.
As a dyslexic, I’ve always relied on innate creativity, resourcefulness in navigating challenges, and a relentless pursuit of learning by doing. That practical instinct found its academic footing when I embarked on an MSc in Applied Positive Psychology in 2020.
THE PRESENT
Helping leaders and teams to thrive
With over 20 years’ experience in organisational psychology, culture, people development, and behavioural change, I’ve partnered with some of the world’s most recognised organisations on landmark projects: some fascinating, some lifesaving.
Today, I work internationally with business leaders on complex, people-centric change. I also deliver focused, short-term engagements: conference keynotes, targeted group facilitation, and one-to-one support for leaders navigating transition.
Alongside my corporate work, I’m writing two books: The Agency Gap, on why helpful leaders create dependency and how to build ownership, and Teamify, on becoming the happy, healthy, high-performing team.
THE FUTURE
Where people and performance flourish
I believe the future of work belongs to organisations that embrace adaptability, humanity, and purpose. My focus is on helping leaders and teams not just respond to change but thrive through it, building workplaces where people feel energised, valued, and connected.
In the coming years, I aim to publish my books, expand my speaking, collaborate with bold start-ups, and keep turning research into real-world practice. It all comes back to the same question: how do we create environments where people and performance flourish together?
CLIENT FEEDBACK
“I didn’t know what to expect from this, but Ed was absolutely amazing. He made me feel very comfortable and able to talk through a lot of personal issues (which I am usually not very good at)… I feel like this has made a real difference. I’m so happy I came to him. I feel very positive about my future”
— Kristina, Coaching Client
COLLEAGUE FEEDBACK
Sam, Local Government
“I worked with Ed Midson closely at the London Borough of Lewisham. He is one of the most skilled Change Managers I have seen, delivering excellence in his area of work with both passion and dedication.
Ed crafted, led and implemented the Smarter Working Programme, which tied in closely with the Smarter Technology Project (which was part of a Programme I managed) and the Better Office Space Programme. Ed was an integral part of the three different work areas aligning, due to his skill at understanding the differing viewpoints of all involved as well as being the voice of consideration, reasonableness and balance.
The Smarter Working approach had really mature and forward thinking principles, displaying Ed’s awareness of both developing best practice and the tried & tested principles of what makes a workplace thrive. Ed would ensure he would live up to these principles on a daily basis, leading by example and never compromising his integrity to being an excellent employee.
As a person, Ed is warm, considerate and supportive to his colleagues. He actively listens to what is being said and has an instinctive ability to react in the most appropriate way – be it consolation, humour or encouragement. All of this combines to make him a rare gem of an employee – and person – that would bring a wealth of benefits to any organisation.”
