Privacy Notice

Midson Ltd. is registered in England and Wales (company number 13109115). Our registered address is Office Suite 3, Shrieves Walk, 39 Sheep Street, Stratford-upon-Avon, CV37 6GJ.

1. Who we are

Midson Ltd. is a behavioural change and people development consultancy. We combine applied positive psychology with a person-centred approach to change facilitation, so that people can flourish at work. We are the data controller for the personal information described in this notice.

If you have any questions, contact us at ed@midson.org.

2. What we collect

Depending on how you deal with us, we may collect:

• Your name, email address, telephone number and postal address
• Your organisation and job role
• What you tell us in our enquiry form, booking page, emails or calls
• Your email address, if you subscribe to our newsletter, Ed’s Field Notes
• A record of our communications and your communication preferences
• Whether you open our newsletter emails and which links you click
• Photos, video or case studies, where you’ve agreed to them
• Technical information from your device when you visit our website, such as your IP address, browser type, approximate location and the pages you view

3. Where it comes from

Mostly from you, when you fill in a form, subscribe to our newsletter, book a call or get in touch. Technical information comes from your device as you use our website or open our emails, sometimes through cookies (see section 9).

4. How and why we use it

We don’t sell your personal information. We use it as follows:

• To reply to your enquiry and arrange calls. Our legal basis is legitimate interest: responding to people who contact us.
• To provide our services and manage our working relationship. Our legal basis is contract.
• To keep business and financial records. Our legal basis is legal obligation.
• To improve our website and services. Our legal basis is legitimate interest.
• To send you our newsletter, Ed’s Field Notes, and other news or updates by email. Our legal basis is your consent, which you can withdraw at any time. When you subscribe, we’ll ask you to confirm by email before we add you to our list.
• To understand which newsletter content is most useful, by seeing whether emails are opened and links clicked. Our legal basis is your consent, given when you subscribe.
• To use your photo, video or case study. Our legal basis is your consent.

Where we rely on legitimate interest, we’ve considered whether it is outweighed by your rights and freedoms.

We don’t normally collect sensitive information (such as health, religion or sexual orientation) unless you choose to share it with us or give your explicit consent.

5. Who we share it with

We only share your information with people who help us run the business, where you’ve agreed, or where the law requires it.

We use Google Workspace (including Google Forms, Sheets, Calendar, Meet and Gmail) to receive enquiries, schedule calls and communicate with you. Anything you enter into our enquiry form or booking page is stored in these services.

We use Kit (formerly ConvertKit) to manage newsletter subscriptions and send our emails. If you subscribe, your email address and your interactions with our emails are stored in Kit.

We also use HubSpot to hold contact data.

6. International transfers

Some of our service providers, including Google and Kit, process data outside the UK. Where they do, we rely on the safeguards in their terms to protect your information.

7. How long we keep it

Enquiries and booked calls: up to 12 months after our last contact.

Clients: for as long as the work, and our legal and accounting obligations, require.

Newsletter and marketing: until you unsubscribe. We then keep a minimal record so we don’t contact you again.

8. How we keep it safe

We use appropriate technical and organisational measures to protect your information, in proportion to the risk.

9. Cookies

Our website uses a small number of cookies. An essential cookie (privacy_embeds) remembers your cookie choices. Embedded content, such as YouTube videos, and any analytics stay switched off until you allow them through the cookie settings at the bottom of the page. Our newsletter sign-up form is provided by Kit, and our newsletter emails may contain small tracking images and tracked links, so we can see whether they are opened and which links are clicked.

10. Your rights

You can ask us to access, correct or delete your information, restrict or object to how we use it, or move it to another provider. Where we use your information with your consent, you can withdraw it at any time, including by unsubscribing from emails using the link at the bottom of every newsletter. Withdrawing consent doesn’t affect anything we did before.

To use any of these rights, email ed@midson.org.

11. If you’re not happy

Please talk to us first: ed@midson.org or 07577 324 153. You can also contact the Information Commissioner’s Office (ICO) on 0303 123 1113 or at ico.org.uk.

12. Changes to this notice

We may update this notice from time to time. The date of the latest version is shown below.

Last updated: 4 November 2026