
CULTIVATING POSITIVE ORGANISATIONAL PSYCHOLOGY
EDWARD MIDSON MAPP
Author / Consultant / Entrepreneur
Welcome to Midson.org
My personal mission in life is to support people in creating realities where they can thrive.
CONSULTING
As a specialist in Organisational Psychology, Behavioural Development and Cultural Change, I bring focus and rigour to the integration of Applied Positive Psychology and Business Agility with co-creative change approaches that generate rapid impact and build sustainable high-performance.
COACHING
My professional coaching practice supports leaders, those in career transitions, and fellow entrepreneurs who experience Impostor Phenomenon (often called Imposter Syndrome) to attain peak performance while maintaining a state of fulfilment and flourishing.
PRESENTING
As a facilitator and speaker, I enjoy unpacking the latest thinking in areas related to sustainable business performance, establishing thriving cultures, developing positively impactful leadership, generating team magic, and getting to grips with the little imposter.
My Bio
BACKGROUND
An entrepreneur at heart, I left a promising career path in advertising at the age of 18 to launch my first company in 2001, which I then sold three years later.
It was while navigating corporate life within HR and Executive Search in 2007 that my true calling found me. I qualified as a professional coach and change facilitator, and have been working within behavioural development and cultural change ever since.
The wealth of experience I possess comes from a self-generated business portfolio, a consulting career spanning multiple dimensions and sectors, and the relentless pursuit of learning through academic research and practically applied means.
Today I deliver short term engagements; such as speaking at conferences, targeted group facilitation, and working with clients in one-to-one support, and operate internationally, working with experienced business leaders in complex change programmes.

CREDENTIALS
I have undergone extensive and continuous development throughout my career. My early education focused on Applied Neurolinguistic Psychology to create rapid change with clients.
In recent years I gained an MSc in Applied Positive Psychology to bring cutting edge research together with industry best practice.
In addition, I have accreditations in Agile Coaching, Change Management, Emotional Intelligence, Personality Profiling, and Strengths Assessment.
You may have a few questions…
WHAT IS POSITIVE PSYCHOLOGY?
It is the applied science of happiness, wellbeing and flourishing. This means it seeks to identify approaches that lead to a life of optimal functioning; exploring the attributes, behaviours, practices, strengths and virtues that enable individuals, families, communities and organisations to thrive.
It is not to be confused with “positivity” or “happy-ology”. Rather than avoiding the darkness and squashing negative emotions, a holistic approach reveals how we can embrace these in the most constructive ways. In this, Positive Psychology can be a pathway to wholeness, growth and fulfilment.
WHAT IS IMPOSTER PHENOMENON?
It is a set of limiting beliefs and behaviours often triggered by situations or circumstances where there is a performance expectation. People who experience the phenomenon can feel out of their depth, find it difficult to trust in their capabilities, and may feel undeserving of their successes. It is linked with low self-esteem, habitual procrastination or perfectionism, and an inclination to self-sabotage or hide under the radar.
Many of us experience wobbles in moments where the stakes are high or we are embarking on something new. For others, this is a significant and persistent problem that impacts many important areas of their life. It is important to understand which and to build appropriate strategies.
WHAT IS MY APPROACH?
To support people in creating realities where they can thrive.
Drawing on evidence-based approaches that enable performance with flourishing, I bring an appreciative, growth orientated lens. I care deeply about making change possible by coaching people to capitalise on their strengths in order to overcome their internal and external barriers.
I aim to be like a lighthouse that assists people in illuminating the obstacles and options they may not yet see, and a fellow explorer who helps them to discover pathways that will enable them to journey towards their most fulfilling life. To thrive amid and in spite of any adversity.
CLIENT FEEDBACK
“I didn’t know what to expect from this, but Ed was absolutely amazing. He made me feel very comfortable and able to talk through a lot of personal issues (which I am usually not very good at)…
I feel like this has made a real difference. I’m so happy I came as I feel very positive about my future”
I feel like this has made a real difference. I’m so happy I came as I feel very positive about my future”
— Kristina, Coaching Client
The Heliotropic Principle
The Heliotropic Principle
I believe life to be an unfolding, one with much potential and yet many challenges. As resilient people, the experiences of our past can offer vast perspectives, and the present infinite opportunities. While the future is not knowable, we have an inner compass; our natural desire to self-actualise. To have, do and become the very best we can. Just as a flower may grow towards the light, so do we have this tendency.
We are always on a journey of becoming.

The beach
The beach is my blog.
It often describes what is in the process of surfacing, has become most present, or has surprisingly washed ashore on to the sandy beach of my consciousness. Here I share thinking and learning I am discovering.