Welcome to Midson.org

THRIVING CULTURE · FLOURISHING TEAMS

EDWARD MIDSON MAPP

Author / Consultant / Entrepreneur

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MY MISSION

Create realities where people thrive.

Drawing on evidence-based approaches that enable high-performance and flourishing, I bring appreciative, creative and growth orientated lenses to my professional consultancy and coaching.

I care about making change highly impactful and more possible. Enabling people and organisations to capitalise on strengths, overcome barriers, and create realities where they can thrive.

MY SERVICES

Applied Consulting

When it comes to a high-performance culture, processes and frameworks only go so far. Culture isn’t built from a model, but lived through everyday actions. My approach helps people understand, shape and focus those actions so they can create desired outcomes in each unique situation.

Group Exploration

Clients rely on me to guide groups through complex situations. These sessions are often described as a masterclass in communication; helping people open up, repair, rebuild, and learn. In a time where many invest is the digital and scalable, remains a need for deeper insights only a real conversation can achieve.

MY SERVICES

Applied Consulting

When it comes to a high-performance culture, processes and frameworks only go so far. Culture isn’t built from a model, but lived through everyday actions. My approach helps people understand, shape and focus those actions so they can create desired outcomes in each unique situation.

Group Exploration

Clients rely on me to guide groups through complex situations. These sessions are often described as a masterclass in communication; helping people open up, repair, rebuild, and learn. In a time where many invest is the digital and scalable, remains a need for deeper insights only a real conversation can achieve.

Impactful Presentations

Enjoying a compelling speaker is never passive. Beyond interaction, what we hear should stir us, shift our perspective, and spark new possibilities. Ideas then become attractive options, leading to motivated action. My commitment is that everyone leaves with something they didn’t have before.

Leadership Support

Leaders grow through reflection and challenge, not instruction alone. My coaching helps them see their impact, make conscious choices, and develop the behaviours that drive performance. The goal is leaders who act with clarity, confidence, and influence in any situation.

Impactful Presentations

Enjoying a compelling speaker is never passive. Beyond interaction, what we hear should stir us, shift our perspective, and spark new possibilities. Ideas then become attractive options, leading to motivated action. My commitment is that everyone leaves with something they didn’t have before.

Leadership Support

Leaders grow through reflection and challenge, not instruction alone. My coaching helps them see their impact, make conscious choices, and develop the behaviours that drive performance. The goal is leaders who act with clarity, confidence, and influence in any situation.

Let’s find a comfortable place to talk

We can have an initial chat to explore what you’re looking for. . .

Get in touch

Edward Midson

THE PAST

An entrepreneurial journey begins

An entrepreneur at heart, I left a promising career in advertising at the age of 18 to launch my first company in 2001; a huge learning curve, laced with failures and triumphs. Three years later, I dismantled the business and sold some of the pieces, still searching for something I couldn’t yet name.

In 2007 that search led me to a new vocation. I qualified as a professional coach and change facilitator and discovered a domain where my strengths could truly shine; working with people, teams, and organisations in behavioural development, cultural change, and performance coaching.

As a dyslexic, I’ve always relied on imaginative creativity, resourcefulness in navigating challenges, and a relentless pursuit of learning by doing. My passion for applying academic research in practical ways came into its own when I embarked on an MSc in Applied Positive Psychology in 2020.

THE PRESENT

Helping leaders, teams, and organisations thrive

With 20 years’ experience in organisational psychology, culture, people development and behavioural change, I’ve partnered with some of the world’s most recognised organisations on landmark projects; some fascinating, some lifesaving.

Today, I work internationally with business leaders on complex, people-centric change. I also deliver focused, short-term engagements: conference keynotes, targeted group facilitation, and one-to-one support for leaders navigating transition.

Alongside my corporate work, I’m researching and writing my next book on the magic of great teams. My entrepreneurial side is equally active, partnering with start-ups that want a performance edge while staying true to their identity and culture.

THE FUTURE

Places where people and performance flourish

I believe the future of work belongs to organisations that embrace adaptability, humanity, and purpose. My focus is on helping leaders and teams not just respond to change, but thrive through it; building workplaces where people feel energised, valued, and connected.

In the coming years, I aim to expand my writing and speaking, collaborate with bold start-ups, and continue bridging the gap between research and real-world practice. Always with the same question at the heart of it: how do we create environments where people and performance flourish together?

What to explore the possibilities? Get in touch.

CLIENT FEEDBACK

“I didn’t know what to expect from this, but Ed was absolutely amazing. He made me feel very comfortable and able to talk through a lot of personal issues (which I am usually not very good at)… I feel like this has made a real difference. I’m so happy I came to him. I feel very positive about my future”

— Kristina, Coaching Client

COLLEAGUE FEEDBACK

Sam, Local Government

“I worked with Ed Midson closely at the London Borough of Lewisham. He is one of the most skilled Change Managers I have seen, delivering excellence in his area of work with both passion and dedication.

Ed crafted, led and implemented the Smarter Working Programme, which tied in closely with the Smarter Technology Project (which was part of a Programme I managed) and the Better Office Space Programme. Ed was an integral part of the three different work areas aligning, due to his skill at understanding the differing viewpoints of all involved as well as being the voice of consideration, reasonableness and balance.

The Smarter Working approach had really mature and forward thinking principles, displaying Ed’s awareness of both developing best practice and the tried & tested principles of what makes a workplace thrive. Ed would ensure he would live up to these principles on a daily basis, leading by example and never compromising his integrity to being an excellent employee.

As a person, Ed is warm, considerate and supportive to his colleagues. He actively listens to what is being said and has an instinctive ability to react in the most appropriate way – be it consolation, humour or encouragement. All of this combines to make him a rare gem of an employee – and person – that would bring a wealth of benefits to any organisation.”