
CULTIVATING POSITIVE ORGANISATIONAL PSYCHOLOGY
EDWARD MIDSON MAPP
Author / Consultant / Entrepreneur
Welcome to Midson.org
My personal mission in life is to support people in creating realities where they can thrive.
CONSULTING
As a specialist in Organisational Psychology, Behavioural Development and Cultural Change, I bring focus and rigour to the integration of Applied Positive Psychology and Business Agility with co-creative change approaches that generate rapid impact and build sustainable high-performance.
COACHING
My professional coaching practice supports leaders, those in career transitions, and fellow entrepreneurs who experience Impostor Phenomenon (often called Imposter Syndrome) to attain peak performance while maintaining a state of fulfilment and flourishing.
PRESENTING
As a facilitator and speaker, I enjoy unpacking the latest thinking in areas related to sustainable business performance, establishing thriving cultures, developing positively impactful leadership, generating team magic, and getting to grips with the little imposter.
My Bio
BACKGROUND
An entrepreneur at heart, I left a promising career in advertising at the age of 18 to launch my first company in 2001. I then sold the business three years later and began searching for greater meaning.
It was while navigating corporate life within HR and Executive Search in 2007 that a true vocation was discovered. I qualified as a professional coach and change facilitator, and have been working within behavioural development and cultural change ever since.
The wealth of my experience comes from doing; thanks to imaginative creativity, ability to navigate challenges, and the relentless pursuit of learning. My passion for finding practical application of academic research has been realised through a consulting career spanning multiple dimensions and sectors; in fascinating, and even lifesaving projects.
In addition to working internationally with business leaders on the delivery of complex people-centric change programmes, I also deliver short term engagements; such as speaking at conferences, targeted group facilitations, and working with clients in one-to-one support.

Today I am conducting research for and authoring an upcoming book while developing an exciting new start-up.
CREDENTIALS
I have undergone extensive and continuous development throughout my career. My early education focused on Applied Neurolinguistic Psychology to create rapid change with clients.
In recent years I gained an MSc in Applied Positive Psychology to bring cutting edge research together with industry best practice.
In addition, I have accreditations in Agile Coaching, Change Management, Emotional Intelligence, Personality Profiling, and Strengths Assessment.
The Heliotropic Principle
The Heliotropic Principle
Just as a flower may grow towards the light, so do we have this tendency. A natural desire to self-actualise. To have, do and be the very best we can. But we never really get there alone.
Life is an unfolding. We each possess an inner compass that may guide us. One established through the building of resilience, but calibrated through conversation; where experiences of the past may offer vast insight, multiple perspectives, and in the present creates infinite choice and opportunity. Important then, to reflect on…
Who are you becoming?
You may have a few questions…
WHAT IS POSITIVE PSYCHOLOGY?
It is the applied science of happiness, wellbeing and flourishing. This means it seeks to identify approaches that lead to a life of optimal functioning; exploring the attributes, behaviours, practices, strengths and virtues that enable individuals, families, communities and organisations to thrive.
It is not to be confused with “positivity” or “happy-ology”. Rather than avoiding the darkness and squashing negative emotions, a holistic approach reveals how we can embrace these in the most constructive ways. In this, Positive Psychology can be a pathway to wholeness, growth and fulfilment.
WHAT IS IMPOSTER PHENOMENON?
It is a set of limiting beliefs and behaviours often triggered in circumstances where there is a performance expectation. Despite any natural talent, acquired expertise or prior achievements, people who experience the phenomenon can feel out of their depth, find it difficult to trust in their capabilities, and may feel undeserving of their successes. They often exhibit habitual procrastination, perfectionism, and an inclination to self-sabotage. It can co-exist with anxious or depressive symptoms, and be linked with low self-esteem.
Anyone can experience wobbles in moments where the stakes are high or we are embarking on something new. But for some, this is a significant or persistent problem that impacts many important areas of their life. It is important to understand why and to build appropriate strategies for addressing this.
WHAT IS MY APPROACH?
To support people in creating realities where they can thrive.
Drawing on evidence-based approaches that enable performance with flourishing, I bring an appreciative, growth orientated lens. I care deeply about making change possible by coaching people to capitalise on their strengths in order to overcome their internal and external barriers.
I aim to be like a lighthouse that assists people in illuminating the obstacles and options they may not yet see, and a fellow explorer who helps them to discover pathways that will enable them to journey towards their most fulfilling life. To thrive amid and in spite of any adversity.
CLIENT FEEDBACK
“I didn’t know what to expect from this, but Ed was absolutely amazing. He made me feel very comfortable and able to talk through a lot of personal issues (which I am usually not very good at)…
I feel like this has made a real difference. I’m so happy I came as I feel very positive about my future”
I feel like this has made a real difference. I’m so happy I came as I feel very positive about my future”
— Kristina, Coaching Client
COLLEAGUE FEEDBACK
Sam, Local Government
“I worked with Ed Midson closely at the London Borough of Lewisham. He is one of the most skilled Change Managers I have seen, delivering excellence in his area of work with both passion and dedication.
Ed crafted, led and implemented the Smarter Working Programme, which tied in closely with the Smarter Technology Project (which was part of a Programme I managed) and the Better Office Space Programme. Ed was an integral part of the three different work areas aligning, due to his skill at understanding the differing viewpoints of all involved as well as being the voice of consideration, reasonableness and balance.
The Smarter Working approach had really mature and forward thinking principles, displaying Ed’s awareness of both developing best practice and the tried & tested principles of what makes a workplace thrive. Ed would ensure he would live up to these principles on a daily basis, leading by example and never compromising his integrity to being an excellent employee.
As a person, Ed is warm, considerate and supportive to his colleagues. He actively listens to what is being said and has an instinctive ability to react in the most appropriate way – be it consolation, humour or encouragement. All of this combines to make him a rare gem of an employee – and person – that would bring a wealth of benefits to any organisation.”
My Blog
Here I share learning I am discovering. It often describes what is in the process of surfacing, has become most present, or has surprisingly washed ashore on to the sandy beach of my consciousness.